Abstract: Kenya has a robust blogger community, with hundreds of active bloggers and a variety of stimulating blogs on politics, agriculture, technology, education, fashion, food, entertainment, sports, and travel. The purpose of this chapter was to explore whether Kenyans participate in online discussions and to determine the role of Kenyan bloggers in online communities. Data was collected through a survey of 3,269 respondents aged between 14 and 55 years and social media mining on Twitter using Network Overview, Discovery and Exploration for Excel (No...
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