Abstract: International audience; ‘We could meet at the Saint Sophia mosque. – Like we were tourists,’ suggests James Bond to Russian agent Tatiana Romanova in From Russia with Love. Since 1962 and the release of Dr. No, tourism and tourists have played an important role in the James Bond saga in terms of affording viewers some escapism. Each film turns into a picture postcard as it takes the hero off to new destinations. The Bond films play on archetypes of destination (which they reinforce) and of tourism practices. These archetypal representatio...
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