Abstract: This article explores the influence of sociodemographic characteristics in determining the perceived importance of attributes of the UK music festival experience to festival-goers. Quantitative data were collected through an online survey using a cluster, snowball sampling technique and 586 respondents completed the survey. Exploratory Factor Analysis (EFA) was used to identify factors of the festival experience, whereas linear regression and structural equation modeling (SEM) revealed the relationship between the sociodemographic characteristi...
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