Abstract: The business figures linked to the economy of big companies have shown that large technology platforms are some of the few major beneficiaries of the global economic crisis generated by COVID-19. The study compares biannual results of digital consumption and links user monitoring methods with the realization of qualitative focus groups. It analyses the evolution of the consumption of digital tools (mainly social media) by young university students in Spain between 2019 and 2021. The results of the comparative study show a 36% increase in the ti...
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