Abstract: From the perspective of “familiness”, this paper aims to understand the behaviour of family businesses in light of the pandemic caused by COVID-19. In the empirical study, a qualitative design was applied. Following Eisenhardt (1989) and Eisenhardt y Graebner (2007), a minimum of 4 (four) cases were selected to explore and report on the first responses in terms of organisational strategies implemented by family businesses located in a medium-sized municipality in Argentina and belonging to the agri-food chain. The results obtained make it p...
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