BIP! Finder - Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

1989 • Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Authors: Fred D. Davis

Venue: MIS Quarterly

Type: Publication

Abstract: Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance. Definitions of these two variables were used to develop scale items that were pretested for content validity and then tested for reliability and ... (read more)

Impact:

1.6897342E-5 3.1643142E-6 37116 35

/ Attention: 0 69

Topics: Knowledge management Marketing

DOI: 10.2307/249008

External links: Crossref OpenAIRE

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