BIP! Finder - Language standardization in sociolinguistics and international business: Theory and practice across the table

2018 • Language standardization in sociolinguistics and international business: Theory and practice across the table

Authors: Linn, Andrew; Sanden, Guro Refsum; Piekkari, Rebecca

Venue: N/A

Type: Publication

Abstract: This chapter addresses the issue of language standardization from two perspectives, bringing together a theoretical perspective offered by the discipline of sociolinguistics with a practical example from international business. We introduce the broad concept of standardization and embed the study of language standardization in the wider discussion of standards as a means of control across society. We analyse the language policy and practice of the Danish multinational, Grundfos, and use it as a “sociolinguistic laboratory” to “test” the... (read more)

Impact:

1.033278E-8 3.2881435E-9 12 5

/ Attention: 0 25

Topics: Linguistics

DOI: 10.1515/9781501506833-002

External links: Crossref OpenAIRE

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