Abstract: In challenging COVID-19, the tourism sector must conduct digitization due to fulfill “less contact economy” development program. In this pandemic situation, the government of Nusa Dua Bali develops Business Process Reengineering (BPR) of Tourism Activities E-marketplace that involving local entrepreneurs as the user. This paper objective was to determine the factors that were affecting the acceptance of e-marketplace with case study local tourism entrepreneurs in Nusa Dua Bali. The TARIM model used in this research was a modified model of c...
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Topics: 
Marketing
Process management
Knowledge management