BIP! Finder - An intermestic approach to China's public diplomacy: a case study of Beijing's COVID-19 communication in the early stages

2022 • An intermestic approach to China's public diplomacy: a case study of Beijing's COVID-19 communication in the early stages

Authors: Zhao Alexandre Huang, Rui Wang

Venue: Journal of Communication Management

Type: Publication

Abstract: PurposeThe aim of this study was to examine the early stages of the COVID-19 outbreak and the international communication management of Chinese diplomats as a case for extending the definition of intermestic public diplomacy. The goal was to reveal how Beijing subtly used both domestic and foreign social media to organize a network for communication about COVID-19 and purposefully soften the highly centralized and hierarchical political propaganda of the Communist Party of China (CPC).Design/methodology/approachBased on the literature on digita... (read more)

Topics: Public relations Public administration

DOI: 10.1108/jcom-04-2022-0042

BIP! social metrics: 0 2
External links: Crossref OpenAIRE

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