Abstract: PurposeAnchored on the broaden-and-build theory and the circumplex model, the authors develop and test a conceptual model in which satisfaction, influenced by an effective handling of communication, cooperation, conflict, and opportunism, is set as the predictor of inter-partner creativity in the relationship between hotels and their foreign travel agents under the Covid-19 pandemic.Design/methodology/approachThe conceptual model was tested with data collected from 190 randomly selected hotel units located in Greece, using both online and drop-...
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Topics: 
Social psychology
Marketing
Knowledge management