BIP! Finder - “Scandinavia's best-kept secret.”†Tourism promotion, nation-branding, and identity construction in Estonia (with a free guided tour of Tallinn Airport)

2017 • “Scandinavia's best-kept secret.”†Tourism promotion, nation-branding, and identity construction in Estonia (with a free guided tour of Tallinn Airport)

Authors: Emilia Pawłusz, Abel Polese

Venue: Nationalities Papers

Type: Article

Abstract: This article surveys the official narrative on representation of Estonian identity and Estonianness through the tourism strategy implemented by Estonia from 2007 to 2015. Gathering material from brochures and documents targeting foreigners produced by the Estonian Institute and “Enterprise Estonia” (EAS) and analyzing the logic behind the interior design of Tallinn Airport, we engage with current debates on identity construction in post-Soviet spaces. In particular, we suggest that along with an established body of literature looking at the... (read more)

Topics: Media studies Economy Advertising

DOI: 10.1080/00905992.2017.1287167

BIP! social metrics: 0 1
External links: Crossref , OpenAIRE

References (92) Citations (12) BibTex PDF

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