Abstract: Abstract In this paper, we study the consumers’ attitudes towards green energy in China and their willingness to buy green electricity or renewable energy systems. A survey was conducted in the Shanghai region and 232 respondents answered the questionnaire. Generalized linear regression models were used in analyzing the results. The willingness to buy an own renewable energy system (e.g. solar water heater) is affected by age, how promising the renewable energy potential is seen and whether the person can choose the water heating and cooling ...
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Topics: 
Environmental economics