2019 •
Adding Images to Psychometric Questionnaires to Improve User Engagement
Authors: Mohammed Khwaja, Sarah Shepherd
Venue: N/A
Type: Publication
Abstract: This paper presents an experiment to obtain personality traits using a psychometric questionnaire that is augmented with visual representations that support answer options. From the results, it is suggested that the use of visual media improves participants’ perception of ‘fun’ or pleasure, while answering the questionnaire; thereby creating the potential to improve user engagement in commercial applications.
Popularity: This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the
underlying citation network.
Influence: This indicator reflects the overall/total impact of an article in the research community at large, based on the
underlying citation network (diachronically).
Citation Count: This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in
the research community at large, based on the underlying citation network (diachronically).
Impulse: This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation
network.
We have placed cookies on your device to help make this website and the services we offer better. By using this site, you agree to the use of cookies. Learn more