@article{1999,
doi = {10.7193/dm.018.37.39},
url = {https://doi.org/10.7193%2Fdm.018.37.39},
year = 1999,
month = {sep},
publisher = {In Quarto - Editions {EMS}},
volume = {18},
pages = {37--39},
title = {L{\textquotesingle}image de la marque Adidas aupr{\`{e}}s des adolescents. Un entretien avec Isabelle Madec,
directrice du marketing produits de la soci{\'{e}}t{\'{e}} Adidas France},
journal = {D{\'{e}}cisions Marketing}
}