@inbook{Burris_2011,<br/><span class="tab"></span> title={Virtual Reality and Neuroimaging Technologies: Synergistic Approaches in Neuromarketing},<br/><span class="tab"></span> url={http://dx.doi.org/10.4018/978-1-61520-631-5.ch007},<br/><span class="tab"></span> DOI={10.4018/978-1-61520-631-5.ch007},<br/><span class="tab"></span> booktitle={Virtual Technologies for Business and Industrial Applications},<br/><span class="tab"></span> publisher={IGI Global},<br/><span class="tab"></span> author={Burris,<br/><span class="tab"></span> Harrison R. and Sheikh,<br/><span class="tab"></span> Shahid A.},<br/><span class="tab"></span> year={2011},<br/><span class="tab"></span> pages={118–128} }