@article{Edelman_2007,<br/><span class="tab"></span> title={Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords},<br/><span class="tab"></span> volume={97},<br/><span class="tab"></span> ISSN={0002-8282},<br/><span class="tab"></span> url={http://dx.doi.org/10.1257/aer.97.1.242},<br/><span class="tab"></span> DOI={10.1257/aer.97.1.242},<br/><span class="tab"></span> number={1},<br/><span class="tab"></span> journal={American Economic Review},<br/><span class="tab"></span> publisher={American Economic Association},<br/><span class="tab"></span> author={Edelman,<br/><span class="tab"></span> Benjamin and Ostrovsky,<br/><span class="tab"></span> Michael and Schwarz,<br/><span class="tab"></span> Michael},<br/><span class="tab"></span> year={2007},<br/><span class="tab"></span> month=feb,<br/><span class="tab"></span> pages={242–259} }