@article{Borle_2008,
title={Mesure de la valeur à vie du client},
volume={23},
ISSN={2051-2821},
url={http://dx.doi.org/10.1177/076737010802300205},
DOI={10.1177/076737010802300205},
number={2},
journal={Recherche et Applications en Marketing (French Edition)},
publisher={SAGE Publications},
author={Borle,
Sharad and Singh,
Siddharth S. and Jain,
Dipak C.},
year={2008},
month=jun,
pages={85–102} }