@article{Yang_2018,<br/><span class="tab"></span> title={Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study},<br/><span class="tab"></span> volume={28},<br/><span class="tab"></span> ISSN={1066-2243},<br/><span class="tab"></span> url={http://dx.doi.org/10.1108/intr-10-2017-0377},<br/><span class="tab"></span> DOI={10.1108/intr-10-2017-0377},<br/><span class="tab"></span> number={4},<br/><span class="tab"></span> journal={Internet Research},<br/><span class="tab"></span> publisher={Emerald},<br/><span class="tab"></span> author={Yang,<br/><span class="tab"></span> Yanwu and Li,<br/><span class="tab"></span> Xin and Zeng,<br/><span class="tab"></span> Daniel and Jansen,<br/><span class="tab"></span> Bernard J.},<br/><span class="tab"></span> year={2018},<br/><span class="tab"></span> month=aug,<br/><span class="tab"></span> pages={1079–1102} }