@article{Welberg_2013,
title={Evaluating ads with fMRI},
volume={14},
ISSN={1471-0048},
url={http://dx.doi.org/10.1038/nrn3521},
DOI={10.1038/nrn3521},
number={6},
journal={Nature Reviews Neuroscience},
publisher={Springer Science and Business Media LLC},
author={Welberg,
Leonie},
year={2013},
month=may,
pages={379–379} }