@inbook{Barbasso_2018,
title={Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics},
ISBN={9783319909455},
ISSN={2523-8175},
url={http://dx.doi.org/10.1007/978-3-319-90945-5_2},
DOI={10.1007/978-3-319-90945-5_2},
booktitle={Innovation and Capacity Building},
publisher={Springer International Publishing},
author={Barbasso,
Lino and Tardivo,
Giuseppe and Viassone,
Milena and Serravalle,
Francesca},
year={2018},
pages={11–29} }