@inbook{van_Herk_2017,
title={Multilevel Cultural Issues},
ISBN={9783319650913},
url={http://dx.doi.org/10.1007/978-3-319-65091-3_11},
DOI={10.1007/978-3-319-65091-3_11},
booktitle={Cross Cultural Issues in Consumer Science and Consumer Psychology},
publisher={Springer International Publishing},
author={van Herk,
Hester and Fischer,
Ronald},
year={2017},
pages={191–211} }