@inbook{Schlaile_2020,
title={Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge’s Diffusion},
ISBN={9783030599553},
ISSN={2199-3181},
url={http://dx.doi.org/10.1007/978-3-030-59955-3_6},
DOI={10.1007/978-3-030-59955-3_6},
booktitle={Memetics and Evolutionary Economics},
publisher={Springer International Publishing},
author={Schlaile,
Michael P. and Knausberg,
Theresa and Mueller,
Matthias and Zeman,
Johannes},
year={2020},
month=dec,
pages={141–180} }