Abstract: COVID-19 has taught us that it is possible to make sudden social changes that result in radical reductions of greenhouse emissions, changes that decades of climate change activism have failed to achieve. At the core of this failure are three main problems: firstly, climate change discourse is simply more abstract than the easily digestible realities of COVID-19, with its daily infection, death, and recovery counts; secondly, there are some deeply engrained, counter-productive ideologies lurking in the very discourses we use calling for action o...
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