Abstract: The history of modern British design is often told though well‐known design icons such as the Mini, red double decker bus and the mini skirt. While these iconic designs are notable due to their significant contribution they make to the identity of British design, there is another, untold history that has the potential to provide insight into the foundations of contemporary design consultancy and design research. This paper considers the complex interactions between pioneering British design thinkers, manufacturers, consumers and educators as ...
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