Abstract: The aim of the research is a description of superlative application in advertising texts. Frequent application of superlatives is one of the attributes of advertising discourse which unites advertising and political (totalitarian) discourse. The concept of superlative is used in a broader sense (comparing with the application in grammar) in this work. The broader sense of the concept has its own tradition in the discourse research (a similar usage of the term see in V. Klemperer. Lingua Tertii Imperii). It is possible to divide all the superlat...
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