Abstract: Title: A Big Department Store in a Big City. Daydreams and Consumer Criticism in Children’s Literature Abstract: In advertising, marketing, and product catalogs from the first decades of the 20th century, the newly launched department stores often describe their toy departments as a ”fairy tale world”, ”children's paradise” or ”toy land”. They are depicted as spaces places for play and enjoyment, but above all, as spaces places for daydreams. These expressions and images – loaded with messages and ideals about children, consumpt...
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Topics: 
Advertising
Aesthetics