Abstract: Due to its video sharing policy which freely allows users to communicate all over the world, YouTube has become one of the preferred Web platforms used by the digital community of makeup lovers. As a matter of fact, YouTube seems particularly suited to host announcements of new makeup collections, products' reviews as well as video tutorials. Both cosmetic brands and single users have opened channels on the platform, but makeup discourse on YouTube is arguably dominated by the latter. Differentiating between unaffiliated amateurs and YouTubers ...
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Topics: 
Media studies