Abstract: International audience; In this article, we examine how the social disturbance precipitated by 'fake news' can be viewed as a kind of infrastructural uncanny. We suggest that the threat of problematic and viral junk news can raise existential questions about the routine circulation, engagement and monetisation of content through the Web and social media. Prompted by the unsettling effects associated with the 'fake news' scandal, we propose methodological tactics for exploring (1) the link economy and the ranking of content, (2) the like economy...
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Topics: 
Advertising
Political economy
Media studies