Abstract: Modeling user behavior on a search engine result page is important for understanding the users and supporting simulation experiments. As result pages become more complex, click models evolve as well in order to capture additional aspects of user behavior in response to new forms of result presentation.We propose a method for evaluating the intuitiveness of vertical-aware click models, namely the ability of a click model to capture key aspects of aggregated result pages, such as vertical selection, item selection, result presentation and vertica...
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Topics: 
Human–computer interaction
World Wide Web