Abstract: COVID-19 has not only an impact on health aspects but also other issues, including the economy. At times of crisis that is full of challenges, individuals who prefer to compelled to do what needs to protected from the negativity caused by the disaster. One who managed to save himself in times of crisis caused a panic of buying that happens a lot in retail stores. Companies must study the efforts made by buyers related to panic buying that is happening around them. Companies can explore these insights through sentiments formed from social media ...
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Topics: 
Advertising
Marketing