Abstract: Ecotourism is a burgeoning sector of the tourism industry offering a relatively guilt-free environment in which to satisfy the desire for travel and adventure. The discourse is firmly entrenched within the dominant conception of sustainability where nature is seen as a privileged ‘other’, untouched by humans. This ideology is also prevalent in the design of ecotourism facilities, which are generally predicated on a model of minimal intervention. This low-impact approach is not problematic in itself, but it misses the opportunity to engage i...
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Topics: 
Environmental ethics
Public relations