Abstract: PurposeThe purpose of this paper is to study and quantify musicians' creativity in order to tune music library services and pinpoint potential musical creative activities.Design/methodology/approach/methodology/approachWebster's conceptual framework for the creative thinking process in music is informing our survey while the analysis adopts a multiple criteria method for quantifying musical creativity. strengths, weaknesses, opportunities, and threats (SWOT) analysis is also adopted developing strategic decisions based on musicians' creativity ...
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