Abstract: Memes are efficient tools for far-right activism. They also offer a window into the reactionary values expressed by far-right constituents in digital spheres. In this paper, we conceptualize memes as a meeting place between the values of the far-right and the values characterizing memetic communication on social media. We examined this process through the lens of Schwartz’s theory of basic human values and a case study from Italy. Specifically, we focus on a photo-based meme genre that we named “alternative calendar commemorations.” These...
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Topics: 
Epistemology