Abstract: Abstract Day Zero was a purposefully designed narrative in political communication to change middle-class water consumption behaviour in a highly visible metropolitan context of persistent drought. As an “affective fact”, however it didn't so much elicit panic, but elicited a sense of fun and social solidarity in many. The unfeasibly precise prediction of water ‘running out’ the campaign obscured scientific uncertainties. In this context the contribution considers the role of ‘public’ scientists as highly visible authorities reinfor...
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Topics: 
Media studies
Gender studies