Abstract: This paper presents a literature review and interview study exploring the opportunities and hurdles when implementing Artificial Intelligence (AI) in agricultural businesses. Three sectors in agriculture are scrutinized: arable farming, milk production and beef production. As a foundation for the project, a literature review revises former research on smart farming. Thereafter, an interview study with 21 respondents both explores the susceptibility and maturity of smart farming technologies and provides technical depth to three chosen applicati...
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Topics: 
Marketing
Knowledge management