Abstract: This paper presents an exploratory memetic perspective on the diffusion pattern of the ALS Ice Bucket Challenge. More precisely, the paper contributes to research on social learning, cultural evolution, and social contagion by shedding light on endogenous (meme-related) as well as exogenous (structural) properties that may have influenced the Ice Bucket Challenge’s diffusion. In a first pillar, we present a descriptive memetic analysis of the diffusion pattern, including an evaluation of the Ice Bucket Challenge according to memetic criteria ...
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