Abstract: Part IV: ICT and Emerging Technologies; International audience; The purpose of this paper is to describe how to implement the utility theory to a supply chain problem. In this problem, two different modes of freight transportation are compared to improve life cycle performance of a mass product: trucks and trains. First, the problem is described, the criteria and attributes are introduced and the dataset for this problem is defined. Then, a description of the utility theory model is conducted, explaining the choice of the multiplicative model i...
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Topics: 
Mathematical optimization
Operations research