Abstract: Ergonomics and Design, precisely the relationship among Human- centred design (HCD) approach and Design for Innovation methods, represent a concrete growth strategy. European Union suggests design as a key discipline and activity to bring new ideas to the market, transforming them into user-friendly and appealing products or services. Though still often associated solely with aesthetics, the application of design is much broader. A more systematic use of design as a tool for Human-centred and market-driven innovation in all sectors of the econo...
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Topics: 
Engineering management
Knowledge management
Marketing